If you've ever run Facebook ads and ended up with nothing but a bruised ego and a lighter bank account, you’re not alone—and you’re definitely not broken. The truth is, the problem isn’t ads. It’s what you’ve been told about them.

In this episode of Million Dollar Marketing, I break down the top five lies I see entrepreneurs—yes, even the six-figure ones—believe about ads that keep them stuck in what I call scaling purgatory.

1. “Facebook Ads Don’t Work for My Business”

Let me guess: you boosted a few posts, maybe spent $500 (or even $5,000) and walked away with crickets. The problem isn’t that ads don’t work—it’s that your system wasn’t ready. Weak messaging, unclear offers, and broken funnels are the real culprits.

One of my clients said the same thing… until we rebuilt her opt-in flow and follow-up. She closed $16K in sales off $3K in ad spend within 3 weeks.

2. “If I Could Just Get My Targeting Right…”

Targeting used to be everything. But with iOS updates and Meta’s smarter-than-ever algorithm, it’s your messaging that does the heavy lifting. We teach clients to test belief-shifting hooks and creatives that speak directly to pain and desire. When that’s in place, Meta finds your people.

3. “Ads Are Too Expensive”

If you expect $10K in 3 days from a $100 spend… that’s not marketing, that’s magic thinking.

Inside Million Dollar Marketing, we track CPL (cost per lead), CPS (cost per sale), LTV (lifetime value), and full funnel conversion rates. Expensive is relative. If you’re paying $30 to acquire a lead that converts into a $3K sale, that’s a steal.

I’m happy to spend $1,000 to acquire a $16K client all day long. That’s strategy—not wishful thinking.

4. “I’ll Just Boost a Post”

Boosting gets you likes. Maybe comments. But it won’t build a business. Real results come from structured campaigns with the right objectives, a frictionless funnel, follow-up emails, retargeting, and a backend dashboard that tracks every stage.

If you’ve only ever boosted a post and you’re saying ads don’t work… I’m calling BS. Clicks don’t pay your bills—conversions do.

5. “Once I Find the Right Ad, I’m Set”

Even the best ad has a shelf life. Algorithms change. Audiences shift. Market fatigue is real.

That’s why we build what I call a Creative Ecosystem—short-form videos that build trust, direct response ads that handle objections, testimonials for social proof, and retargeting ads that remind, nurture, and convert.

It’s not about one magic ad. It’s about building a dynamic customer journey that works together.

If you’ve been blaming the ads, obsessing over targeting, or waiting for that one perfect funnel, let this be your wake-up call.

You don’t need another hack. You need a system. One that’s strategic, sustainable, and built to scale.

If you're ready to stop spinning your wheels and actually build something that works, come hang out with me on Instagram @jodisodini or search “Million Dollar Marketing.”

Found this helpful? Don’t forget to subscribe, rate, and review the Million Dollar Marketing podcast and share this episode with your business bestie who’s been burned by ads in the past.

We're not here to chase vanity metrics—we're here to build machines that print revenue and give you your time back.