Are You Earning Big But Still Feeling Broke?

If you’ve ever looked at your business bank account and wondered, “Why doesn’t this feel like wealth?”—you’re not alone.

In a recent episode of the Million Dollar Marketing Podcast, I sat down with Brad Gibb, a wealth strategist and founder of The Sovereign Entrepreneur, who helps business owners turn profits into real, sustainable wealth.

And let me tell you: this conversation was a masterclass.

From how to stabilize your business as a true asset to the biggest myths about rate of return, Brad breaks down the mindset and strategic shifts that separate financially free entrepreneurs from those constantly chasing cash flow.

💸 The Truth: Making Money ≠ Building Wealth

Brad kicked things off with a truth bomb: "The skillset to make money and grow a business is completely different from the skillset to keep and manage wealth."

Most entrepreneurs focus all their energy on growing revenue—but they never learn the second game: how to keep that money and make it work for them.

We’re taught to reinvest everything back into ads or team growth. But that creates a fragile business model—one hiccup (like a Facebook ad shutdown) and everything collapses.

🍪 The Cookie Monster Problem

Brad describes businesses like a cookie monster—they consume every bit of cash you feed them. And if you don’t intentionally pull money out and convert it into assets, your business will always keep you broke, no matter how much revenue you generate.

Key mindset shift:
Before you invest in outside assets, you need to turn your business into an asset. That means:

• Stabilizing cash flow
  
  

• Understanding your true client acquisition costs
  
  

• Building systems that aren’t 100% dependent on paid ads
  
  

🎯 Scaling Smart with Paid Ads (Yes, Even Facebook)

We agreed on this one: paid media like Facebook ads can be one of the best ways to grow your business—but only when used strategically.

Brad’s take? Don’t invest outside your business until you’ve mastered client acquisition inside it.

If you don’t know your hard cost to acquire a client (CPAs), your business isn’t ready to build wealth. It’s still in the income game.

Want a real-world example? I shared my own benchmark—I’m willing to pay $1,000 to acquire a client, whether through referrals or ads. That level of clarity is what makes sustainable scaling possible.

🧠 Why You Need a Chief Wealth Officer

Here’s the biggest unlock from the episode: wealth building is not a solo sport.

Most of us are stuck being the “monkey in the middle” between our CPA, attorney, bookkeeper, insurance rep, and investment advisor—none of whom are talking to each other or fully understand the entrepreneur’s world.

That’s why Brad created the concept of a Chief Wealth Officer: someone who understands the unique challenges of business owners and helps align your entire financial team under one strategy.

This isn’t about cutting back your lifestyle. It’s about engineering profit into your business without sacrificing growth—and then deploying that profit intentionally.

🏆 What’s the Super Bowl Ring of Entrepreneurship?

Brad says it’s not about rate of return—it’s about cash flow that exists outside your business. That’s your freedom.

"Rate of return is totally irrelevant,” he said. “You can get a better return with ads. But that won’t buy you time back.”

Your business is the tool. Wealth is the result. And if you're only chasing revenue, you’re just building a house of cards.

🛠️ What To Do If You’re Stuck on the Hamster Wheel

Brad’s advice? Confront the monster under the bed.

Most entrepreneurs are either afraid to look at their financial gaps—or too overwhelmed to do anything about them. But ignoring the problem doesn’t make it go away.

Instead:

• Identify the “plateau” where your ad spend becomes less profitable
  
  

• Reinvest into stabilizing the business at that level
  
  

• Create recurring revenue or non-paid traffic streams
  
  

• Build out a financial team—or find a Chief Wealth Officer—to guide your strategy
  
  

🧭 Brad’s Parting Advice

If you lost everything tomorrow, could you rebuild?

Brad says yes—because he knows his superpower: face-to-face networking with ideal clients.

What’s yours?

Know your skill, own your worth, and start thinking beyond just making money. Build a system that creates freedom—on your terms.

🔗 Want More From Brad Gibb?

Get Brad’s free 4-part training series called The Energy of Wealth at
👉 sovereignentrepreneur.com/podcast

And if you're ready to increase your leads and profits using Facebook ads?
Apply now at 👉 sodinimarketing.com/apply-now

✨ Final Thoughts

Success isn't just about what you earn—it's about what you keep and how you multiply it.
Brad’s strategies aren’t just smart—they’re game-changing.

Want to finally stop trading time for money?
Start by making your business your first wealth-building asset.

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