How to Find Hidden Profits, Scale Without Chaos, and Become the Leader Your Business Needs — with Stacey Hylen

If you've been in the online business world long enough, you already know this: entrepreneurs love chasing shiny objects.

The next strategy.
The next offer.
The next funnel.
The next marketing hack.

But here’s the truth most people avoid saying out loud:

Most entrepreneurs are stepping over thousands (or even millions) of dollars sitting inside their business right now — and they have no idea.

That’s exactly why I brought Stacey Hylen onto The Million Dollar Marketing Podcast.

Stacey is not your average business coach. In fact, calling her a business coach barely scratches the surface of what she’s actually done. She’s an International Coach of the Year, featured on CNN, MSN Money, Fox Business, and INC. She spent years inside Chet Holmes’ and Tony Robbins’ Business Mastery Program helping scale real companies with real teams and real problems.

Today, Stacey helps entrepreneurs add zeros without adding chaos. And the insights she shared in this conversation apply to every entrepreneur trying to grow in 2025 and beyond.

Here’s what we covered.

The Biggest Growth Mistake Entrepreneurs Keep Making

Stacey started with a truth bomb: entrepreneurs are obsessed with searching for new strategies to grow, while completely ignoring the revenue already sitting inside their business.

It’s the classic “acres of diamonds” problem.

They dig in one place, get distracted by something that looks more exciting, move over there, and never realize the original mine was full of diamonds the entire time.

Stacey’s take was simple and direct: most entrepreneurs don’t need more strategy. They need optimization.

Stop changing everything. Start improving what already works.

What 8-Figure Founders Do That 6-Figure Founders Don’t

Stacey has coached everyone from early-stage entrepreneurs to nine-figure founders. There is one clear pattern difference:

They implement.

Not perfectly. Not delicately. Not “when the conditions are right.”

They take action, even when they’re scared or unsure.

She shared the contrast between:

Six-figure entrepreneurs who show up full of excuses and incomplete tasks, and
Nine-figure entrepreneurs who show up implementing everything before the next call.

The difference is not resources. It’s resourcefulness.

As Tony Robbins says, “It’s not a lack of resources. It’s a lack of resourcefulness.”

When you want to scale, that distinction becomes everything.

Stop Looking for More Leads. Start Looking at Hidden Profits.

Everyone thinks they need more leads. But according to Stacey, lead quantity is rarely the real issue.

You don’t always need more leads. You need better leads. And you need to optimize the revenue opportunities already sitting in your business.

Here are the biggest areas entrepreneurs overlook:

Lifetime Value and Depth of Client Relationships

Most people don’t realize how much revenue sits inside deepening the relationship with the clients they already serve. Stacey shared how a single Dream 100 relationship added three million dollars a year to one client’s business.

Upsells and Strategic Add-Ons

Not just “add fries to your order.” Real, strategic ascension that extends the customer journey.

Reactivation and “Come On Back” Campaigns

This was one of the most memorable parts of our discussion. Stacey created the “Come On Back” strategy after a client lost $700,000 over seven years because a customer quietly left and purchased from a competitor.

People often want to return but feel too awkward to do it. A reactivation system removes the awkwardness and brings lost revenue back through the door.

AI Isn’t the Work. It’s the Amplifier.

There is a lot of noise around AI right now. Fear, hype, panic, excitement — all of it swirling at once.

But Stacey made something very clear:

AI is not here to replace you.
AI is here to amplify you.

If your strategy or operations are sloppy, AI will help you fail faster.
If your systems are strong, AI will help you scale with more efficiency, clarity, and impact.

Stacey sees too many entrepreneurs using AI tactically (“write this email for me”) instead of strategically (“how do I use this to expand my revenue drivers and free up time?”).

The real opportunity lies in using AI to enhance your genius — not replace it.

The Identity Shift Required for More Revenue

If you want more revenue, you must evolve into the person who can hold it.

Stacey pointed to a few non-negotiables:

• Implement even when you’re afraid.

• Stop being an excuse-maker.

• Celebrate every step of the way.

She shared a story of a client who hit eight figures in a year but casually mentioned it mid-call as if it were nothing. He wasn’t celebrating anything — not the risks he took, not the actions he implemented, and not the results he achieved.

Entrepreneurs who scale continue to build confidence, identity, and momentum through acknowledgment of progress. It matters.

Alex Charfen puts it simply: if you don’t have the business you want, you haven’t become the person who can run that business. Most people never become that person because the identity shift is uncomfortable. But the ones who do? They scale.

Build a Business That Supports Your Life

Stacey’s perspective on lifestyle design comes from a deeply personal place. Her father passed away at just 56, and it reshaped the way she thinks about work, time, and what truly matters.

She builds businesses with seasons — waves of work and waves of rest — based on what’s happening in life. Where is the family at? What season is she in? What does she want her life to feel like?

Entrepreneurs often chase revenue and forget why they started a business in the first place. No one wants to scale a monster. They want freedom, time, and presence.

And this is exactly why I wanted Stacey on the podcast. My audience wants a business that funds their life, not consumes it.

Inside Stacey’s Book: Hidden Profits

Stacey’s upcoming book, “Hidden Profits: More Clients & Cash,” is designed to help business owners rapidly increase revenue without spending more on marketing, hiring a big team, or adding more complexity.

It includes strategies like:

• Lifetime value expansion

• Upsell and ascension architecture

• The Come On Back reactivation system

• Hidden profit leaks

• And dozens of ways to increase revenue without increasing hustle

One of her students used a reactivation strategy in the slowest month of her year — December — in the weight loss niche (the worst niche for December) and had her best month ever.

The strategies work immediately, fast, and simple.

Where to Go Next

You can find Stacey online at:

• staceyhylen.com

• moreclientsandcash.com

She also has a custom GPT built around her Hidden Profits process that walks you through exactly where your revenue opportunities are hiding.

Final Thought

This conversation with Stacey wasn’t just another business chat. It was a roadmap for scaling smarter, optimizing deeper, leveraging AI strategically, and becoming the type of leader who can hold the level of business you're asking for.

Remember: You don’t rise to your goals — you rise to your standards.

This is the Million Dollar Standard. Ready to build it?