With Jodi Sodini
With Jodi Sodini
If you’ve ever wondered whether podcasting is worth the time and energy… let me stop you right there. Because in today’s episode of Million Dollar Marketing, I sat down with Alex Sanfilippo—founder of Podmatch and award-winning podcast host—to break down exactly how podcasting builds revenue, not just reach.
This isn’t about vanity metrics or playing the long game for likes. It’s about using podcasting as a tool for high-converting conversations, shortening your sales cycle, and positioning your offer with authority.
And trust me, Alex doesn’t sugarcoat it.
Alex’s podcasting journey didn’t start in a soundproof studio. It started in a shipping warehouse. Literally.
Back in 2014, while managing a division at his corporate job, he overheard a group of employees listening to what he assumed was a video. Turns out—it was a podcast. Curiosity piqued, he secretly pulled up the app on his phone and never looked back.
That curiosity eventually turned into a full-blown passion. He launched his own show, started speaking, and eventually built Podmatch—now one of the top platforms connecting podcast hosts and guests worldwide.
According to Alex, podcasting isn’t just surviving in the noisy digital marketing landscape—it’s leading it.
Platforms like Spotify are doubling down on podcasts because the level of trust and authority they build is unmatched. In Alex’s words: “There’s no more beautiful way to discover a topic—and the people behind it—than podcasting.”
Here’s why it works:
Your voice builds emotional connection.
Listeners are more likely to trust and buy from someone they’ve heard over time.
The content is evergreen—and can be strategically repurposed across multiple channels.
Bottom line? If you’re not using your podcast as a nurture tool, you’re leaving sales on the table.
Alex shared a powerful story: He was researching SMS marketing tools and stumbled across a podcast from one of the companies on his shortlist. After binge-listening their episodes, he bought—without comparing prices or booking a demo.
The kicker? They were the most expensive option. But because they’d already educated and built trust through their podcast, the sale was effortless.
That’s the magic.
I’ve seen it with my own clients too. One client reduced her webinar sales cycle from 90–120 days down to 30–60 days just by retargeting leads with relevant podcast episodes. No extra lead magnets. No complex funnels. Just high-value content speaking to objections before the call.
Most podcasters chase sponsors or third-party ads as their main revenue play.
Alex calls B.S.
The truth? Only a tiny fraction of podcasters make real money from ads—and most listeners skip them anyway. What actually drives ROI is promoting your own products or services.
As Alex put it: “Why promote a mattress when you could be promoting your marketing agency?”
And if you’ve got podcast episodes sitting in the archives, there’s a simple way to capitalize on them without re-recording: dynamic ad insertion.
With one click, you can add a custom message to the beginning or end of all your past episodes—whether it’s for a new offer, free download, or upcoming event. It’s one of the smartest ways to leverage your backlog and drive action.
Here’s the cold hard truth: most people quit their podcast before they hit eight episodes.
But the winners? They’re the ones who make it past 100.
According to Alex (and backed by data from Podmatch), episode 100 is the tipping point. That’s when the algorithm takes notice, the audience deepens, and the momentum really begins. But you can’t fake it. You have to stay in the game long enough to earn it.
Consistency, service-first thinking, and human connection—that’s the trifecta that wins.
If you’ve been dragging your feet about starting a podcast—or if you’ve been treating it like a passion project with no purpose—this episode is your green light.
Start repurposing your episodes. Use dynamic ad insertion to drive traffic to your offers. And for the love of marketing… stop sending your listeners to mattress ads.
Let your podcast sell you.
At Million Dollar Marketing, we help coaches, experts, and service providers turn content into conversions. Whether you need a done-for-you podcast ad funnel or help repurposing your episodes into high-converting campaigns—we’ve got you.
👉 Book a discovery call now and let’s build your podcast sales machine.
Want to dive deeper into what Alex shared?
Check out these two resources he mentioned:
✅Get 5 free wins to level up your podcasting game (no opt-in required):
podmatch.com/free
📈 Read Alex’s data-backed article on podcast monetization for indie creators:
https://www.forbes.com/councils/forbesbusinesscouncil/2025/04/18/how-to-monetize-a-small-podcast/
These are must-reads if you're serious about using podcasting to grow real revenue—not just brand awareness.
"Understanding the entirety of how a
business works and how a funnel should work
is crucial for being a great ads manager."
- Jodi Sodini
You can FEEL GOOD about spending money with Sodini Marketing.
Because not only are we a team full of purpose-driven marketers with integrity, but we also put our money where our mouth is.
Each quarter, Sodini Marketing commits to donating time and 5% OF ALL OF OUR PROFIT to a local Pregnancy Resource Center.
We are committed to helping moms with an unplanned pregnancy get services and resources they need.
🌟 High Ticket DFY: We spent under $800 to bank nearly $8,000 in revenue, achieving an impressive ROAS of 10.7!
🌟 SaaS Offer: Matt aimed to promote his SaaS offer, investing $15k in ads, and generated an outstanding
$55,000 in revenue.
🌟Online Challenge + Digital Product: Goal was to fill an online challenge, and we invested $55k in ads, with a total revenue of $135,787 and a ROAS of 2.5
Join Jodi Sodini on an insightful journey as she takes you from her days as a paramedic and firefighter to the helm of her own advertising agency. In this first installment of the Million Dollar Marketing podcast, Jodi delves into the intricate workings of businesses and the vital role funnels play in effective advertising management. Drawing from her experiences, she candidly shares the lessons learned from a past business partnership that didn't quite go as planned, and how those lessons shape her current agency's approach.
Honesty, integrity, transparency, and accountability are more than just buzzwords for Jodi—they're the cornerstones of her work ethos. In this episode, she opens the door to the ever-evolving world of Facebook ads, offering valuable insights into what's trending and what's not. But it's not all business talk; Jodi also invites you to peek behind the curtain, providing glimpses into her personal life and the day-to-day operations of her thriving agency.
Tune in for a refreshing blend of professional expertise and casual conversation, as Jodi Sodini shares her wisdom, experiences, and a few laughs along the way.
"We now have hundreds of leads pouring through the door"
"Such amazing results in so little time. It's INSANE!"
"Jodi helped me finally close high ticket sales with an automated webinar!"
"Don't let past experiences with other agencies define your future success."
"In a mere 12 days, Jodi turned my ad account
from a .8 ROAS to a staggering 3 ROAS,
overshadowing the results from a renowned agency."
- Michelle Diaz, Online Business Owner
I'm not your typical marketer...
I'm not all business jargon and sales pitches...
I'm a real person with real experiences that have shaped who I am today.
I'm not just a marketer; I'm a partner in your journey.
(I've learned SO MUCH in the past decade, working with HUNDREDS of clients all over the world. Trust me, you want me on your team.)
With a wealth of experiences, personally and professionally, that value authenticity and resilience, I'm committed to your success.
Let's collaborate and tell your unique story to propel your business forward.
I'm not your typical marketer...
I'm not all business jargon and sales pitches...
I'm a real person with real experiences that have shaped who I am today.
I'm not just a marketer; I'm a partner in your journey.
With a wealth of experiences that value authenticity and resilience, I'm committed to your success.
Let's collaborate and tell your unique story to propel your business forward.
"We now have hundreds of leads pouring through the door"
"Such amazing results in so little time. It's INSANE!"
"Jodi helped me finally close high ticket sales with an automated webinar!"
Pull Quote
"Don't let past experiences with other agencies define your future success."
Pull Quote
I joined because I've seen their processes and loved her other programs, and in talking to her, I feel so much confidence around their processes and it gave me hope!
I highly recommend them to other entrepreneurs.
Michelle came to us super frustrated with her lack of results with a "big name" agency. She had dreamed of working with them, but they just didn't deliver on their promises. After a year of losing revenue with failed ad campaigns, Michelle decided to work with Jodi again.
Within 12 days of taking over the account, the ROAS turned positive and the account was able to be scaled beautifully and profitably.
Suzanne was introduced to Jodi through an industry friend and marketer who knew Jodi could help Suzanne with her Facebook Ads. Before working with Jodi, Suzanne had made exactly ZERO sales from Facebook Ads. That all changed with Jodi's strategic advice and approach, allowing Suzanne to feel confident about her offers and funnels again.
💪 We're committed to building a diverse team and collaborating with vendors who share our values (and ensuring they're compensated fairly!)
💪 A portion of our profits goes toward supporting unexpectedly pregnant single moms, helping them achieve financial stability and pursue their dreams.
By working with us, you're not just growing your business; you're making a positive impact on the lives of these moms in need.
Jodi Sodini
Team Dog 🐶 with lots of love for Isobel, her Bernese Mountain Dog
Enneagram 8 extraordinaire, dishing out honesty and integrity
like treats to a loyal pup.
Protective like a mama bear 🐻 (or should we say a mama dog?), guarding her clients fiercely.
Chosen by God to be a mom to 5 boys, ages 23, 19, 10, 7, and 2
Loyal and committed to clients, treating them like family
Balancing business, homeschooling, and church worship like a true multitasking mompreneur.
Strategic genius, achieving remarkable growth from 6 to 7 figures for multiple brands.
Highly data-focused and detail-oriented, thriving on number-crunching.
Recognized expertise in designing and implementing high converting coaching and consulting funnels
Owner Intro 2
Personality
Personality
Credibility
Credibility
Credibility
Jodi Sodini
Team Dog 🐶 with lots of love for Isobel, her Bernese Mountain Dog
Enneagram 8 extraordinaire, dishing out honesty and integrity like treats to a loyal pup.
Protective like a mama bear 🐻 (or should we say a mama dog?), guarding her clients fiercely.
Chosen by God to be a mom to 5 boys, ages 23, 19, 10, 7, and 2
Loyal and committed to clients, treating them like family
Balancing business, homeschooling, and church worship like a true multitasking mompreneur.
Strategic genius, achieving remarkable growth from 6 to 7 figures for multiple brands.
Highly data-focused and detail-oriented, thriving on number-crunching.
Recognized expertise in designing and implementing high converting coaching and consulting funnels
Owner Intro 2
Personality
Personality
Credibility
Credibility
Credibility