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Million Dollar Marketing
With Jodi Sodini
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With Jodi Sodini
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Why Most Coaches Fail with Facebook Ads (And How to Fix It!)
Why Most Coaches Fail with Facebook Ads (And How to Fix It!)
If you’re a coach who has tried Facebook ads and been frustrated with the results, you’re not alone.
Most coaches and course creators come to us saying the same thing:
"I’ve spent thousands on ads, but I’m not getting clients."
"My agency gave me great numbers, but my revenue hasn’t changed."
"Facebook ads don’t work for my business."
Here’s the hard truth: It’s not that Facebook ads don’t work—it’s that most agencies don’t know how to run them for coaching businesses.
The problem isn’t Facebook Ads. The problem is:
❌ Agencies focusing on leads instead of sales
❌ Generic ad strategies that don’t fit your offer
❌ Zero transparency on where your money is going
❌ No real partnership or strategy collaboration
But the good news? Once you understand why most coaches fail with Facebook Ads, you can fix it—and finally start running ads that actually grow your business.
🚨 The 3 Biggest Reasons Coaches Fail with Facebook Ads
1️⃣ They Focus on Vanity Metrics, Not Sales Metrics
Most ad agencies love to brag about how many clicks and leads they’re getting you.
"We generated 500 leads for just $3 each!"
Sounds great, right? Wrong.
🔥 The reality? If those leads don’t turn into paying clients, they mean NOTHING.
What You Should Track Instead:
✔️ Cost Per Acquisition (CPA) – How much does it cost to get a real paying client?
✔️ Return on Ad Spend (ROAS) – Are your ads making more money than they cost?
✔️ Client Conversion Rate – Are your leads actually converting?
🚀 Fix: Work with an agency that prioritizes sales-driven data over vanity metrics.
2️⃣ Their Ad Strategy Doesn’t Match Their Offer
Most ad agencies run coaching ads like eCommerce ads—and that’s a massive mistake.
👎 Common Mistakes:
Sending cold traffic straight to a booking page 📉
Running generic, mass-market ad creatives 🎯
Not warming up leads before selling to them ❄️
🔥 The reality? If you're selling high-ticket coaching or courses, you can’t just run ads like a $50 product. You need a strategic funnel that builds trust.
🚀 Fix: Use a structured ad strategy that matches the way people actually buy coaching.
3️⃣ There’s No Clear Reporting or Transparency
Ever felt like your agency just takes your money and disappears for a month? You’re not alone.
Most coaches don’t understand what’s actually happening with their ad spend because agencies:
Send confusing reports with meaningless numbers 📊
Avoid direct communication about results 🙅♂️
Don’t provide real strategic insights 🔍
🔥 The reality? You should always know where your money is going and why certain ads are working (or not working).
🚀 Fix: Demand transparency. Work with an agency that offers:
✔️ Clear, sales-focused reporting (not just clicks and impressions)
✔️ Weekly updates on ad performance
✔️ Real strategy calls to adjust and optimize
✅ How to Finally Make Facebook Ads Work for Your Coaching Business
So, what’s the right way to run Facebook ads for coaching? Here’s what we do differently:
1️⃣ Build a Data-Backed, Client-Focused Ad Strategy
We don’t just “guess” at what works. We analyze:
✔️ Your best past clients and why they converted
✔️ Your offer positioning & messaging
✔️ The psychology behind why people buy from YOU
👑 Result? A custom ad strategy tailored to your specific audience—not some generic template.
2️⃣ Optimize for High-Quality Clients, Not Just Cheap Leads
🔥 Instead of just collecting cheap leads, we focus on:
✔️ Pre-qualifying leads before they book a call
✔️ Attracting serious buyers, not freebie-seekers
✔️ Tracking real revenue impact (not just form submissions)
👑 Result? You get higher-quality clients at a predictable cost.
3️⃣ Offer Radical Transparency & Clear Reporting
We believe in real partnership—so you’ll always know exactly how your ads are performing.
✔️ Weekly reports in plain English (not just confusing charts)
✔️ Monthly strategy calls to fine-tune and scale
✔️ Full access to data—so you’re never left in the dark
👑 Result? You feel fully in control of your marketing and growth.
🚀 Real Success Story: How One Coach Scaled to $50K/Month with the Right Ad Strategy
One of our clients—a business coach—came to us frustrated after burning $10K on ads with a previous agency.
Within 90 days of working with us:
✅ We cut their cost per client by 50%
✅ Doubled their monthly revenue
✅ Built a scalable, predictable ad funnel
🔥 The difference? We stopped focusing on vanity metrics and built a strategy that actually converted.
🔥 What to Do Next (If You’re Ready to Fix Your Ads)
If you’ve tried Facebook Ads before and they didn’t work, chances are you just need a better strategy—not to give up on ads completely.
📌 Option 1: Book a Call – Let’s chat about your current ads and see if we’re a fit.
📌 Option 2: Free Ad Audit – I’ll personally audit your campaigns and show you where the leaks are.
📩 DM me on [Instagram/LinkedIn] or visit [yourwebsite.com] to get started.
Final Thoughts: Facebook Ads Work—If You Run Them the Right Way
Facebook ads aren’t the problem—the wrong strategy is.
If you’re serious about scaling your coaching business with ads, the key is:
✅ Focusing on revenue, not vanity metrics
✅ Building an ad strategy that matches your offer
✅ Working with an agency that prioritizes transparency & strategy
If that’s what you’ve been looking for, let’s make it happen.
📩 Reach out today, and let’s build an ad strategy that actually works.
SEO Breakdown
Primary Keywords (High Intent)
✔️ Facebook ads for coaches
✔️ Why Facebook ads fail
✔️ Facebook ad strategy for coaches
✔️ How to get coaching clients with ads
✔️ Scaling coaching business with Facebook ads
Secondary Keywords (Supporting Context)
✔️ High-ticket coaching ads
✔️ Facebook ad mistakes
✔️ Facebook ad optimization
✔️ Facebook ad agency for coaches
Internal Linking Suggestions
If you have other relevant blog posts or landing pages, link to them:
"Want to see how we help coaches scale? [Check out our case studies.]"
"Need an expert ad audit? [Get yours for free here.]"
This blog post is optimized for SEO, lead generation, and client conversion. Let me know if you'd like any tweaks or additional details! 🚀
"Understanding the entirety of how a
business works and how a funnel should work
is crucial for being a great ads manager."
- Jodi Sodini
they know that they're in good hands because I communicate with them...
...and because they actually know that I care. - Jodi Sodini
Say goodbye to the revenue rollercoaster...
Say hello to a team who gets you consistent results
with your FB Ads!
SUPPORTING PREGNANT MOMS
You can FEEL GOOD about spending money with Sodini Marketing.
Because not only are we a team full of purpose-driven marketers with integrity, but we also put our money where our mouth is.
Each quarter, Sodini Marketing commits to donating time and 5% OF ALL OF OUR PROFIT to a local Pregnancy Resource Center.
We are committed to helping moms with an unplanned pregnancy get services and resources they need.
My Mission
Empowering
purpose-driven
online business owners
to scale their revenue.
🌟 High Ticket DFY: We spent under $800 to bank nearly $8,000 in revenue, achieving an impressive ROAS of 10.7!
🌟 SaaS Offer: Matt aimed to promote his SaaS offer, investing $15k in ads, and generated an outstanding
$55,000 in revenue.
🌟Online Challenge + Digital Product: Goal was to fill an online challenge, and we invested $55k in ads, with a total revenue of $135,787 and a ROAS of 2.5
Listen, Watch, Learn... Subscribe
Million Dollar Marketing: Jodi's Journey from Emergency Calls to Marketing Calls
Join Jodi Sodini on an insightful journey as she takes you from her days as a paramedic and firefighter to the helm of her own advertising agency. In this first installment of the Million Dollar Marketing podcast, Jodi delves into the intricate workings of businesses and the vital role funnels play in effective advertising management. Drawing from her experiences, she candidly shares the lessons learned from a past business partnership that didn't quite go as planned, and how those lessons shape her current agency's approach.
Honesty, integrity, transparency, and accountability are more than just buzzwords for Jodi—they're the cornerstones of her work ethos. In this episode, she opens the door to the ever-evolving world of Facebook ads, offering valuable insights into what's trending and what's not. But it's not all business talk; Jodi also invites you to peek behind the curtain, providing glimpses into her personal life and the day-to-day operations of her thriving agency.
Tune in for a refreshing blend of professional expertise and casual conversation, as Jodi Sodini shares her wisdom, experiences, and a few laughs along the way.
Ocean Ceramics | Dental Industry
"We now have hundreds of leads pouring through the door"
Michelle Marie | Health + Fitness
"Such amazing results in so little time. It's INSANE!"
Emely Roman | Online Coach + Consultant
"Jodi helped me finally close high ticket sales with an automated webinar!"
David Corbaley | Online Coach, Real Estate
"Don't let past experiences with other agencies define your future success."
"In a mere 12 days, Jodi turned my ad account
from a .8 ROAS to a staggering 3 ROAS,
overshadowing the results from a renowned agency."
- Michelle Diaz, Online Business Owner
Oh hi! I'm Jodi.
I'm not your typical marketer...
I'm not all business jargon and sales pitches...
I'm a real person with real experiences that have shaped who I am today.
I'm not just a marketer; I'm a partner in your journey.
(I've learned SO MUCH in the past decade, working with HUNDREDS of clients all over the world. Trust me, you want me on your team.)
With a wealth of experiences, personally and professionally, that value authenticity and resilience, I'm committed to your success.
Let's collaborate and tell your unique story to propel your business forward.
Oh hi! I'm Jodi.
I'm not your typical marketer...
I'm not all business jargon and sales pitches...
I'm a real person with real experiences that have shaped who I am today.
I'm not just a marketer; I'm a partner in your journey.
With a wealth of experiences that value authenticity and resilience, I'm committed to your success.
Let's collaborate and tell your unique story to propel your business forward.
And Now From Some Of Our Amazing Clients!
Ocean Ceramics | Dental Industry
"We now have hundreds of leads pouring through the door"
Michelle Marie | Health + Fitness
"Such amazing results in so little time. It's INSANE!"
Emely Roman | Online Coach + Consultant
"Jodi helped me finally close high ticket sales with an automated webinar!"
Name (Industry)
Pull Quote
David Corbaley | Online Coach + Consultant - Real Estate
"Don't let past experiences with other agencies define your future success."
Name (Industry)
Pull Quote
Testimonials
"The results Jodi garnered for the Challenge exceeded our goal by 150% and increased our paid membership numbers up by 50%. She helped us achieve a 12-month goal in just 30 days with one, well-executed Launch. We were amazed!"
Valorie Burton
"I loved working with Jodi! She and her team were always on top of things and I completely trust her with my ads and believe without a doubt that she has the best interest of my company always. She delivers and works very hard to get her clients results. She went above and beyond to create and innovate new ads and I would definitely recommend her to anyone who is wanting to run Facebook ads!"
Camille Levi
"I love Jodi’s systematic and process driven approach to marketing."
Alex Charfen
"I recently signed up because I am super committed to scaling up and I know I need a consistent source of traffic to make that happen!
I joined because I've seen their processes and loved her other programs, and in talking to her, I feel so much confidence around their processes and it gave me hope!
I highly recommend them to other entrepreneurs.
Sharon Benson
"Jodi has given me amazing results in such little time, it's insane!"
Michelle came to us super frustrated with her lack of results with a "big name" agency. She had dreamed of working with them, but they just didn't deliver on their promises. After a year of losing revenue with failed ad campaigns, Michelle decided to work with Jodi again.
Within 12 days of taking over the account, the ROAS turned positive and the account was able to be scaled beautifully and profitably.
Michelle Marie
"You're the first to bring in sales! I guess I had to kiss a lot of toads before I got a princess!"
Suzanne was introduced to Jodi through an industry friend and marketer who knew Jodi could help Suzanne with her Facebook Ads. Before working with Jodi, Suzanne had made exactly ZERO sales from Facebook Ads. That all changed with Jodi's strategic advice and approach, allowing Suzanne to feel confident about her offers and funnels again.
Suzanne Glover
We're On A Journey To Make A Difference.
Scaling purpose-driven businesses is our jam. But our mission extends beyond that.
💪 We're committed to building a diverse team and collaborating with vendors who share our values (and ensuring they're compensated fairly!)
💪 A portion of our profits goes toward supporting unexpectedly pregnant single moms, helping them achieve financial stability and pursue their dreams.
By working with us, you're not just growing your business; you're making a positive impact on the lives of these moms in need.
Jodi Sodini
Team Dog 🐶 with lots of love for Isobel, her Bernese Mountain Dog
Enneagram 8 extraordinaire, dishing out honesty and integrity
like treats to a loyal pup.
Protective like a mama bear 🐻 (or should we say a mama dog?), guarding her clients fiercely.
Chosen by God to be a mom to 5 boys, ages 23, 19, 10, 7, and 2
Loyal and committed to clients, treating them like family
Balancing business, homeschooling, and church worship like a true multitasking mompreneur.
Strategic genius, achieving remarkable growth from 6 to 7 figures for multiple brands.
Highly data-focused and detail-oriented, thriving on number-crunching.
Recognized expertise in designing and implementing high converting coaching and consulting funnels
Owner Intro 2
Personality
Personality
Credibility
Credibility
Credibility
Jodi Sodini
Team Dog 🐶 with lots of love for Isobel, her Bernese Mountain Dog
Enneagram 8 extraordinaire, dishing out honesty and integrity like treats to a loyal pup.
Protective like a mama bear 🐻 (or should we say a mama dog?), guarding her clients fiercely.
Chosen by God to be a mom to 5 boys, ages 23, 19, 10, 7, and 2
Loyal and committed to clients, treating them like family
Balancing business, homeschooling, and church worship like a true multitasking mompreneur.
Strategic genius, achieving remarkable growth from 6 to 7 figures for multiple brands.
Highly data-focused and detail-oriented, thriving on number-crunching.
Recognized expertise in designing and implementing high converting coaching and consulting funnels
Owner Intro 2
Personality
Personality
Credibility
Credibility
Credibility