With Jodi Sodini
With Jodi Sodini
Ever feel like your marketing is missing that "it" factor? You have your ads dialed in, your funnels optimized, and your KPIs tracked, but something still isn't clicking. The truth is, without a compelling story, even the best marketing strategies can fall flat.
In this episode of Million Dollar Marketing, I had the incredible opportunity to sit down with Lefteris Koutinis, a 10-time award-winning filmmaker and founder of Your Legacy Filmmaker. Lefty specializes in crafting powerful stories that have generated over $100,000 in sales from a single film for his clients.
Let's dive into the secrets behind storytelling and how you can use it to elevate your marketing strategy.
Storytelling is often overlooked because its ROI isn’t always immediately tangible. According to Lefty, this intangible nature makes businesses hesitant. However, storytelling has long-term value:
"Imagine having one incredible film you can share 50, 100, even 1,000 times. That's the power of storytelling."
Stories create deep emotional connections, resonate with your audience, and build trust. Unlike typical content that fades quickly, a strong story endures, continually engaging new audiences.
The secret to impactful storytelling lies in vulnerability and authenticity. People connect deeply with genuine stories that show both strengths and struggles. Lefty emphasizes:
"It's about vulnerability. You don't have to expose every deep trauma, but you need to show your authentic self."
When your audience sees your true self, it fosters trust and loyalty. Yes, vulnerability can lead to losing followers, but those who remain become dedicated believers in your brand.
One powerful way to harness storytelling is through creating "bingeable" content. This doesn't mean flooding your audience with random posts; instead, create episodic or sequential content that builds anticipation and encourages continued engagement.
Lefty points out:
"Creating content that mirrors how people binge-watch Netflix series can greatly enhance engagement and deepen connections."
By structuring your content this way, you keep your audience eager for what's next, deepening their emotional investment.
Can storytelling work in paid ads? Absolutely. Lefteris advises creating compelling trailers or short teasers of your longer-form stories to attract attention. The key is:
"Let your short-form ads lead to your full story, where your audience can truly engage."
Instead of trying to cram your entire story into a brief ad, use ads as gateways, inviting your audience to experience your full narrative on your website or channel.
Many entrepreneurs struggle with imposter syndrome, feeling like they don't have the right to share their stories. Lefty counters this with a simple yet powerful truth:
"When you share from experience, imposter syndrome disappears. If you've lived it, you're qualified to tell it."
Remember, authenticity trumps perfection every time. Sharing genuine experiences validates your voice and deepens your audience's trust.
Lefty’s brand, Your Legacy Filmmaker, highlights the importance of creating content with a long-term vision. He explains legacy as:
"Something meaningful and timeless that your family and future generations can hold onto."
Entrepreneurs should consider how their stories can leave lasting impacts beyond immediate sales. Stories that resonate emotionally create enduring connections and community.
Lefty advises entrepreneurs to think long-term by reverse-engineering their goals:
"Start with your ultimate vision and work backward. Think about where you want to be in 10 or 20 years, then plan your path."
This approach ensures every story and content piece aligns with your overarching goals, creating meaningful progress toward your legacy.
Lefty emphasizes shifting mindset from creating "content" to creating "art":
"When you focus on creating art rather than content, you create something authentic for yourself first. Your true audience naturally gravitates toward this authenticity."
This artistic approach frees you from constantly chasing metrics, allowing genuine connections to flourish.
Ultimately, storytelling transforms your marketing from transactional to relational. If you're struggling to find that missing ingredient in your digital marketing, consider embracing storytelling. Tell stories that reflect your experiences, resonate emotionally, and leave lasting impressions.
Ready to elevate your marketing strategy through compelling storytelling?
👉 Book a call with Sodini Marketing to supercharge your ads strategy.
"Understanding the entirety of how a
business works and how a funnel should work
is crucial for being a great ads manager."
- Jodi Sodini
You can FEEL GOOD about spending money with Sodini Marketing.
Because not only are we a team full of purpose-driven marketers with integrity, but we also put our money where our mouth is.
Each quarter, Sodini Marketing commits to donating time and 5% OF ALL OF OUR PROFIT to a local Pregnancy Resource Center.
We are committed to helping moms with an unplanned pregnancy get services and resources they need.
🌟 High Ticket DFY: We spent under $800 to bank nearly $8,000 in revenue, achieving an impressive ROAS of 10.7!
🌟 SaaS Offer: Matt aimed to promote his SaaS offer, investing $15k in ads, and generated an outstanding
$55,000 in revenue.
🌟Online Challenge + Digital Product: Goal was to fill an online challenge, and we invested $55k in ads, with a total revenue of $135,787 and a ROAS of 2.5
Join Jodi Sodini on an insightful journey as she takes you from her days as a paramedic and firefighter to the helm of her own advertising agency. In this first installment of the Million Dollar Marketing podcast, Jodi delves into the intricate workings of businesses and the vital role funnels play in effective advertising management. Drawing from her experiences, she candidly shares the lessons learned from a past business partnership that didn't quite go as planned, and how those lessons shape her current agency's approach.
Honesty, integrity, transparency, and accountability are more than just buzzwords for Jodi—they're the cornerstones of her work ethos. In this episode, she opens the door to the ever-evolving world of Facebook ads, offering valuable insights into what's trending and what's not. But it's not all business talk; Jodi also invites you to peek behind the curtain, providing glimpses into her personal life and the day-to-day operations of her thriving agency.
Tune in for a refreshing blend of professional expertise and casual conversation, as Jodi Sodini shares her wisdom, experiences, and a few laughs along the way.
"We now have hundreds of leads pouring through the door"
"Such amazing results in so little time. It's INSANE!"
"Jodi helped me finally close high ticket sales with an automated webinar!"
"Don't let past experiences with other agencies define your future success."
"In a mere 12 days, Jodi turned my ad account
from a .8 ROAS to a staggering 3 ROAS,
overshadowing the results from a renowned agency."
- Michelle Diaz, Online Business Owner
I'm not your typical marketer...
I'm not all business jargon and sales pitches...
I'm a real person with real experiences that have shaped who I am today.
I'm not just a marketer; I'm a partner in your journey.
(I've learned SO MUCH in the past decade, working with HUNDREDS of clients all over the world. Trust me, you want me on your team.)
With a wealth of experiences, personally and professionally, that value authenticity and resilience, I'm committed to your success.
Let's collaborate and tell your unique story to propel your business forward.
I'm not your typical marketer...
I'm not all business jargon and sales pitches...
I'm a real person with real experiences that have shaped who I am today.
I'm not just a marketer; I'm a partner in your journey.
With a wealth of experiences that value authenticity and resilience, I'm committed to your success.
Let's collaborate and tell your unique story to propel your business forward.
"We now have hundreds of leads pouring through the door"
"Such amazing results in so little time. It's INSANE!"
"Jodi helped me finally close high ticket sales with an automated webinar!"
Pull Quote
"Don't let past experiences with other agencies define your future success."
Pull Quote
I joined because I've seen their processes and loved her other programs, and in talking to her, I feel so much confidence around their processes and it gave me hope!
I highly recommend them to other entrepreneurs.
Michelle came to us super frustrated with her lack of results with a "big name" agency. She had dreamed of working with them, but they just didn't deliver on their promises. After a year of losing revenue with failed ad campaigns, Michelle decided to work with Jodi again.
Within 12 days of taking over the account, the ROAS turned positive and the account was able to be scaled beautifully and profitably.
Suzanne was introduced to Jodi through an industry friend and marketer who knew Jodi could help Suzanne with her Facebook Ads. Before working with Jodi, Suzanne had made exactly ZERO sales from Facebook Ads. That all changed with Jodi's strategic advice and approach, allowing Suzanne to feel confident about her offers and funnels again.
💪 We're committed to building a diverse team and collaborating with vendors who share our values (and ensuring they're compensated fairly!)
💪 A portion of our profits goes toward supporting unexpectedly pregnant single moms, helping them achieve financial stability and pursue their dreams.
By working with us, you're not just growing your business; you're making a positive impact on the lives of these moms in need.
Jodi Sodini
Team Dog 🐶 with lots of love for Isobel, her Bernese Mountain Dog
Enneagram 8 extraordinaire, dishing out honesty and integrity
like treats to a loyal pup.
Protective like a mama bear 🐻 (or should we say a mama dog?), guarding her clients fiercely.
Chosen by God to be a mom to 5 boys, ages 23, 19, 10, 7, and 2
Loyal and committed to clients, treating them like family
Balancing business, homeschooling, and church worship like a true multitasking mompreneur.
Strategic genius, achieving remarkable growth from 6 to 7 figures for multiple brands.
Highly data-focused and detail-oriented, thriving on number-crunching.
Recognized expertise in designing and implementing high converting coaching and consulting funnels
Owner Intro 2
Personality
Personality
Credibility
Credibility
Credibility
Jodi Sodini
Team Dog 🐶 with lots of love for Isobel, her Bernese Mountain Dog
Enneagram 8 extraordinaire, dishing out honesty and integrity like treats to a loyal pup.
Protective like a mama bear 🐻 (or should we say a mama dog?), guarding her clients fiercely.
Chosen by God to be a mom to 5 boys, ages 23, 19, 10, 7, and 2
Loyal and committed to clients, treating them like family
Balancing business, homeschooling, and church worship like a true multitasking mompreneur.
Strategic genius, achieving remarkable growth from 6 to 7 figures for multiple brands.
Highly data-focused and detail-oriented, thriving on number-crunching.
Recognized expertise in designing and implementing high converting coaching and consulting funnels
Owner Intro 2
Personality
Personality
Credibility
Credibility
Credibility